Built for B2B founders
Find your GTM bottleneck in 10 minutes
Answer 20 questions across 5 GTM categories. At the end you'll know which part of your go-to-market is holding back your growth.
Start the diagnostic →
Free. Get your result immediately
20 questions
~10 minutes
5 GTM areas scored
What the visible problems can't tell you
You can see where growth is struggling but the source is harder to spot.
Low conversion, stalled deals, inconsistent pipeline and channels that work one month and go quiet the next are all signs that something in your GTM needs attention. The difficult part is working out where the problem begins.
- →Low conversion, so you rewrite the message.
- →Deals stalling, so you rework the pricing.
- →Pipeline arriving in bursts, so you try another tactic.
- →A channel that worked once and then stopped, so you go looking for a new one.
Every one of those responses is reasonable, and each one treats the problem where it showed up.
Most of the time the source sits further back:
- How well you know the customer
- What buyers compare you against
- What you're actually selling
- How you explain it
Your GTM assessed across 5 categories
01
Customer
- Who feels the problem most, and what they’re trying to solve
- Why solving it now is worth paying for
02
Positioning
- How buyers place you in the market
- Why your product is the better fit for a specific customer
03
Offer
- What they’re actually buying, and at what price
- How fast they get to first value
04
Messaging
- How you explain the problem, product and value
- How clearly that lands with the right buyers
05
GTM Motion
- How you keep getting in front of your buyers
- How you turn that attention into customers
What you get
01
Your current GTM bottleneck
02
What to do about it
03
How you score in other GTM areas
Before you spend the ten minutes
This is built for one kind of founder.
Worth your time if
- You're in B2B tech, post-build and pre-traction.
- You're technical, with a small team.
- You've had real customer conversations, even a handful.
- You'll answer from what you can support, not from what you'd like to be true.
Skip it if
- You're pre-product.
- You've never spoken to your customers.
- You want a quick tactic to try this week. This points at a decision, not a tactic.
- You're 100% certain of your GTM constraint.
The questions people ask before they start.
Debug your GTM
Ten minutes, twenty questions, and one answer you can act on before the week is out.
Start the diagnostic →
Free. Your result on screen when you finish.